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Myth #4:

All I really have to do to sell my home is to put a FOR SALE sign in my yard and an ad in the newspaper.

Truth:

The yard sign and newspaper ad, while effective, actually account for a very small percentage of “qualified” buyer activity.

Only seven percent of qualified buyers come from yard signs and only eight percent from newspaper ads. That’s why the failure rate for “For Sale By Owner” is so high. Most qualified buyers are generated by real estate agents through referrals, past customers and clients, and various proactive marketing activities. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time.

 

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Contact Info:
Sandi Schmude
100 NW Englewood Rd.
Kansas City, MO 64118
816-453-9100 ext. 129
816-729-5500 Cell
sandi@homeinkc.com

   

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Last modified: 24-Apr-2007 12:22 PM